Innovation one pager

The innovation one pager helps you to briefly and concisely clarify the essence of your innovative idea. The one pager describes the problem, the solution direction, assumptions or hypotheses you want to test, the expected value for the user who delivers your solution, how success will be measured, the team that you need to reach the solution and the next steps you need to take. To achieve this, you describe the situation, solution direction, hypothesis, consequences, measurability, experiment team and the next steps.
2 hours
Target group

Tips for use

You can see the one pager as a written pitch for your innovative idea. Provide a catchy title and a clear description of your hypothesis and goals so that the essence of your project quickly becomes clear. An image says more than 1000 words, so add a related image. Complete the tool online or print the canvas. Become inspired by the example of the one pager from one of our first projects: ‘’Digitale Rivier’’.

How to use

A one pager is a single page containing a concise summary of the essence of your innovative idea. It helps you to make an overview, describe the roles of those involved and communicate about this with your colleagues or stakeholders. Fill in the fields of the one pager by answering the questions. You can continue to use the one pager continuously.

Step 1: the situation

You describe the current situation by discussing the reason and the problem statement. As a result, you discuss the context and the associated bottlenecks that may arise. You answer questions such as: Why is this innovation necessary? What potential problems will you solve with this innovation? And what if you don’t?

Step 2: the solution direction

Write a short concise description of the solution direction. It does not have to be a complete solution, it is about writing outlines of a possible solution, to the problem statement you have chosen.

Step 3: hypothesis

In this step, you decide what you want to test. You describe which questions you would like to receive an answer to. Formulate hypotheses that you can test in the short term. To arrive at hypotheses, you start with the problem statement, which can be seen as the main question. If your problem statement is complex, you can formulate several hypotheses. Base your hypotheses on expectations you have about the research during your project. These expectations can therefore be positive or negative, the point is that you make an assumption that you can test. An example question you can use is: What questions do you want to get an answer to?

Step 4: possible consequences

Think about the possible consequences of implementing your  solution direction. Describe the costs and benefits you expect by implementing your innovative solution. Answer questions such as: What is the effect of the solution on the various stakeholders?

Step 5: measurability

Describe how you will measure success. Do this by determining what result will be delivered and within what period. Answering the following questions can help you: What (the indicators) and how are you going to measure them? When are you satisfied with the results?

Step 6: experiment team

Describe the roles of your experiment team with which you will develop the innovative idea. Think about the different roles that you need. Think of questions such as: Who is the initiator? Who is responsible for the outcome? What skills do you need in your team?

Step 7: next steps

Describe what the next steps will be. Think about what you need for the sequel. These are the steps that must now be taken to implement the innovative idea.