Safe-DEED Data Service Cards
Tips for use
The Data Service Cards can be used individually but are most effective if used by an interdisciplinary team consisting of people e.g. from IT, Business Development, Sales and Finance.
Use the 50 cards as inspiration in the innovation process of data- driven services. Each card contains an explanatory image (frontside), an explanation text (top of backside) and a real-life application example (lower backside). Through selection & combination, new data-driven services are created. By choosing at least one card per main category (Data Source, Data Analytics, Data Service, Benefit and Revenue Models) you have already made your service idea sufficiently concrete for further processing.
How to use
1. Data Sources
In this category, you will find 10 selected data sources that can be individually distinguished between internal & external and existing & new data sources. Tip: Start by identifying internally available data sources.
2. Data Analytics
Data analytics enable you to gain new insights from data to deliver added value to customers. The applied analytics methods depend on the amount and quality of the data to be analysed. In this category, you will find 10 data analytics methods. Tip: Take sufficient time to select the appropriate analytics method for each data source you have selected. You should always focus on the generated benefits for your customer or your own organisation.
3. Data Service
The data service describes the way in which the added value from the data is made available to customers. Depending on the desired benefit, different forms of provision of the data services are suitable. In this category, you will find 10 well-known examples that you can use as inspiration for developing your individual data- driven service. Tip: Several services or combinations can be developed from most data sources. Ultimately, the customer's perspective decides which service is perceived as particularly useful.
The customer benefit describes the added value generated by the provision of the data service. In this category, you will find 10 examples of customer benefits based on data-driven services. Tip: Since the customer benefit is derived from the customer needs, keep always customer pains and gains in mind.
5. Revenue Models
The 10 revenue model cards provide inspiration on what pricing strategy is suitable for your data service. Tip: Besides the well-known models like subscription and freemium, check out also possible alternatives like indirect monetisation or paying with data.
You can apply the card deck in the following ways Develop a new data service (group of 4-6 people)
Place category explanation cards on the table ordered by 1) Data Source, 2) Data Analytics, 3) Data Service, 4) Benefit and 5) Revenue Models or use a print out of the Data Driven Business Canvas
Discuss all cards per category in the group and select a maximum of 3 cards per category.
Two sequences have proven to be promising.
Start with 1) Data Sources → 2) → 3) → 4) → 5)
Start with 4) Benefits → 3) → 2) → 1) → 5)
Discuss the developed data service and check the consistency.
Further development of an existing service (group of 4-6 people)
- Place category explanation cards on the table ordered by 1) Data Source, 2) Analytics, 3)Data Product, 4) Customer Benefit and 5) Financial Implications or use a print out of the Data Driven Business Canvas
- Try to rebuild your existing service based on the 50 cards
- Discuss all cards per category (order does not matter) whether it makes sense to consider the card with regard to additional customer benefits
- Discuss the developed data service and check the consistency.
The development of this tool is based on a publication of Breitfuss, G. et al. (2020) “Data Service Cards - A supporting tool for Data- Driven Business” The present further development of the Data Service Cards was supported by the European Union’s Horizon 2020 project www.safe-deed.eu under grant agreement No 825225.