Tips for use

You can fill out the Data Map by yourself but it is more effective if done by a group of people, for example with colleagues from different departments and disciplines.

Make a large print of the Data Map template to use in a brainstorm. Use sticky notes to easily move and change your inputs. Since the tool is also available as a pdf form (template), you can also fill it out collaboratively in e.g. a video conference.

Get inspired by the example from a Bakery Chain which uses various data (see filled out Data Map) to plan production and make sales forecasts for its shops. The data-driven service was realised by the analytics company www.meteolytix.com.

How to use

The Safe-DEED Data Map is divided into four quadrants. The four quadrants vary mainly in terms of ownership and usage rights of

the data. We recommend starting with the first quadrant (top left).

1st Quadrant: Data owed by our company

Here we are looking for internal or potentially new internal data sources available in your own company e.g. process data from production or provision of services, financial data or sales data. Since the ownership of this data is clear, its use in compliance with the GDPR is not a problem.

2nd Quadrant: Data created in collaboration with a 2nd party

The second quadrant (right-top) is intended for data created in collaboration with a 2nd party (customer, supplier etc.) Think of data generated through product/service usage (car, social media), data collected by order of a company or data created within supply chain processes. For this kind of data, the ownership and usage rights need to be checked and defined.

3rd Quadrant: 3rd party data provider

The bottom left quadrant is reserved for data from 3rd party data provider e.g. free available data mostly provided by government websites or on open (research) data platforms. There also exist several data market platforms where a broad range of data can be bought. Usually, the ownership and usage rights of this data are clearly defined.

4th Quadrant: Data created and owned by a 2nd party

In the downright quadrant, we look for data which are only be utilised by application of privacy-preserving technologies (e.g. anonymization, multi-party computation). This data are created and owned by a 2nd party (data from companies of other industries and branches or even competitors) where we usually have no data access and the willingness to share is questionable. If this data can be utilised the usage rights need to be negotiated.

The development of this tool was supported by the European Union’s Horizon 2020 project www.safe-deed.eu under grant agreement No 825225.